Tool catalog

This page is generated from the V2 registry export (docs-site/generated/tools.json). Do not hand-edit tool lists here — regenerate with the docs-catalog scripts. Registry export timestamp: 2026-07-28T17:24:49Z. Total tools: 61 Advanced (PMax / YouTube / Demand Gen): 12

How tools are exposed

Exposure	Meaning
`top`	Call by name at the MCP top level
`router`	Call via the `google_ads` router (`action=execute`)
`both`	Available both top-level and via the router

Router execute shape:

{
  "action": "execute",
  "tool_name": "list_campaigns",
  "arguments": { "customer_id": "1234567890" }
}

Top-level tools

Tool	Description	Read-only	Destructive
`audit_conversion_tracking`	Audit conversion tracking health for Google Ads.	yes	no
`get_campaign_performance`	Google Ads campaign performance metrics (top-level, not via router).	yes	no
`get_connections_status`	Connection health for Google Ads.	yes	no
`get_tool_schema`	Return the exact parameter schema for one tool.	yes	no
`get_usage_status`	Plan and quota status (may report unlimited for free tier).	yes	no
`google_ads`	Router for Google Ads tools. action=list_tools \| execute with tool_name and arguments.	no	no
`list_connected_accounts`	List connected Google Ads accounts.	yes	no
`search_tools`	Natural-language discovery over the AdCue Google Ads tool catalog.	yes	no
`switch_primary_account`	Set the active Google Ads account for subsequent calls.	no	no

Router tools (core)

Core Search / account operations. Prefer these for everyday workflows.

Tool	Description	Read-only	Destructive
`add_callout_extensions`	Add callout extensions (4–6, ≤25 chars).	no	no
`add_keywords`	Add positive keywords to an ad group.	no	no
`add_negative_keywords`	Add campaign-level negative keywords.	no	no
`add_sitelinks`	Add sitelink extensions to a campaign.	no	no
`add_structured_snippets`	Add structured snippet extensions.	no	no
`analyze_search_terms`	Analyze search terms report.	yes	no
`analyze_wasted_spend`	Identify wasted spend opportunities.	yes	no
`audit_conversion_tracking`	Audit conversion tracking health for Google Ads.	yes	no
`create_ad`	Create a responsive search ad (default PAUSED).	no	no
`create_search_campaign`	Create a Search campaign (always PAUSED) with ad groups and RSA.	no	no
`discover_existing_assets`	Discover existing assets in the Google Ads account.	yes	no
`explain_performance_anomaly`	Explain a metric spike or drop over a date window vs prior baseline.	yes	no
`get_benchmark_context`	Industry CPC/CTR baselines and optional recommendations.	yes	no
`get_business_profile`	Read the stored business profile for an account.	yes	no
`get_campaign_performance`	Google Ads campaign performance metrics (top-level, not via router).	yes	no
`get_campaign_structure`	Get campaign structure including ad_group_ids.	yes	no
`get_campaign_targeting`	Get campaign location and language targeting.	yes	no
`infer_business_profile`	Infer a business profile from account campaign and asset signals.	yes	no
`list_campaign_extensions`	List campaign-level extensions (assets).	yes	no
`list_campaigns`	List campaigns for a customer.	yes	no
`list_google_languages`	List or validate Google Ads language constants / ISO codes.	yes	no
`optimize_budget_allocation`	Recommend budget shifts across campaigns for a total monthly budget.	yes	no
`pause_ad`	Pause an ad.	no	no
`pause_campaign`	Pause a campaign.	no	no
`remove_keywords`	Remove positive keywords (requires confirm_delete=true).	no	yes
`remove_negative_keywords`	Remove negative keywords (requires confirm_delete=true).	no	yes
`research_keywords`	Research keyword ideas (Keyword Planner when available).	yes	no
`resolve_google_locations`	Resolve location names to geoTargetConstants (no silent US fallback).	yes	no
`resume_ad`	Resume (enable) an ad.	no	no
`resume_campaign`	Resume (enable) a campaign after user confirmation.	no	no
`save_business_profile`	Persist business vertical, size, and primary goal.	no	no
`search_audiences`	Discover in-market, affinity, custom, and user-list audience IDs.	yes	no
`select_google_campaign_type`	Validate selected Google campaign type (search\|pmax\|youtube\|demand_gen).	yes	no
`suggest_ad_content`	Suggest RSA headlines/descriptions (heuristic or AI).	yes	no
`update_ad_content`	Update RSA content fields.	no	no
`update_ad_descriptions`	Update RSA descriptions.	no	no
`update_ad_headlines`	Update RSA headlines.	no	no
`update_bid_strategy`	Update campaign bidding strategy.	no	no
`update_campaign`	Update campaign name, status, or budget_amount (dollars).	no	no
`update_campaign_budget`	Update campaign daily budget in dollars.	no	no
`update_keyword`	Update keyword status or CPC bid.	no	no
`validate_and_prepare_assets`	Validate image assets and return a 1-hour asset bundle_id.	no	no

Advanced tools (PMax / YouTube / Demand Gen)

Marked advanced: true in the registry export for S2 campaign types. Skills and MVP docs may still prefer Search-first paths.

Tool	Description	Read-only	Destructive
`add_demandgen_ad_group`	Add a Demand Gen ad group with creative assets.	no	no
`add_pmax_audience_signal`	Attach one audience signal to a Performance Max asset group.	no	no
`add_pmax_search_themes`	Add search themes to a Performance Max asset group (max 50).	no	no
`create_demandgen_campaign`	Create a Demand Gen campaign (always PAUSED).	no	no
`create_pmax_campaign`	Create a Performance Max campaign (always PAUSED) with asset group.	no	no
`create_youtube_campaign`	Create a YouTube video campaign (always PAUSED).	no	no
`get_pmax_audience_signals`	List Performance Max audience signals for a campaign.	yes	no
`get_pmax_search_themes`	List Performance Max search themes for a campaign.	yes	no
`help_user_upload`	Guide the user to upload missing creative assets for PMax/video.	yes	no
`remove_pmax_audience_signal`	Remove a Performance Max audience signal by resource name.	no	no
`remove_pmax_search_themes`	Remove Performance Max search themes by text match.	no	no
`validate_video`	Validate a YouTube video id/URL for PMax (or note TikTok constraints).	yes	no

Authoring rules

Never invent meta_* tool names (Meta Ads is out of scope for this catalog).
Never claim a fixed legacy tool count (for example the old 109-tool figure) — use the count above.
Tool names in MDX backticks must exist in tools.json (CI enforces this).

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Tool catalog

Tool catalog

How tools are exposed

Top-level tools

Router tools (core)

Advanced tools (PMax / YouTube / Demand Gen)

Authoring rules

​Tool catalog

​How tools are exposed

​Top-level tools

​Router tools (core)

​Advanced tools (PMax / YouTube / Demand Gen)

​Authoring rules

Tool catalog

How tools are exposed

Top-level tools

Router tools (core)

Advanced tools (PMax / YouTube / Demand Gen)

Authoring rules