How MCP works

Endpoint

https://mcp.adcue.app/mcp

Production serves the V2 Google Ads tool surface (top-level helpers + google_ads router).

What MCP gives you

AdCue exposes Google Ads operations as MCP tools so AI clients can:

Read account and campaign state
Create and manage Search campaigns (with safety rails)
Optimize keywords, budgets, and wasted spend
Reach advanced campaign types (Performance Max, YouTube, Demand Gen) when needed — marked advanced in the catalog

Tool names and counts come from the V2 registry export (docs-site/generated/tools.json). See the tool catalog for the full list. Do not hand-edit tool lists in narrative pages.

Router pattern

Most Google Ads operations go through the google_ads router. List tools:

{ "action": "list_tools" }

Execute a tool:

{
  "action": "execute",
  "tool_name": "list_campaigns",
  "arguments": { "customer_id": "1234567890" }
}

Discovery helpers at the top level:

Tool	Role
`search_tools`	Natural-language discovery over the catalog
`get_tool_schema`	Exact parameters for one tool
`get_connections_status`	Connection health
`list_connected_accounts`	Connected Google Ads customers
`get_usage_status`	Plan / quota summary
`switch_primary_account`	Set the active customer for later calls

Some tools are also available top-level (not only via the router). The catalog marks each name’s exposure as top, router, or both.

How a request flows

You type a goal in the AI client (or call a tool directly).
The client selects an AdCue tool and arguments.
AdCue authenticates your session / token and loads the stored Google Ads connection.
Read tools return data; write tools require product safety rules and your approval in the client.
The client presents the result.

Safety (summary)

Rule	Detail
Creates are paused	New entities land PAUSED
String customer IDs	Always pass `customer_id` as a string
Confirm deletes	Destructive `remove_*` requires `confirm_delete: true`
Asset TTL	Asset bundles expire in 1 hour
Budgets	Skill-facing budgets use dollars (decimal), not micros

Full page: Safety model.

Advanced tools

A subset of tools for Performance Max, YouTube, and Demand Gen is flagged advanced in the generated catalog. Prefer core Search / account tools for everyday workflows unless you intentionally need those campaign types.

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How MCP works

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How a request flows

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Advanced tools

​How MCP works

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​What MCP gives you

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​How a request flows

​Safety (summary)

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How MCP works

Endpoint

What MCP gives you

Router pattern

How a request flows

Safety (summary)

Advanced tools

Related